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Marketing Management: Strategies and Programs by Joseph Guiltinan,Gordon Paul

Size PDF book: 1518 kb
Size ePub book: 1329 kb
Size Fb2 book: 1493 kb
0071133224


Reviews (2)
Qucid
Arrived as expected
Delalbine
I have had this textbook now for 3 years. Sure it contains the basics, but it is now rather out of date, with a bad lay-out. As a university student I have found it the most useless of all of the 12 marketing textbooks that I own.

ISBN: 0071133224

Rating: 4.5/5

Votes: 475

Other Formats: lrf mbr lrf azw

ISBN13: 978-0071133227

Publisher: McGraw-Hill Education (ISE Editions); 5Rev Ed edition (February 1994)

Language: English

Subcategory: Marketing & Sales

Pages: 480

Marketing Management: Strategies and Programs
Business & Money
Author: Joseph Guiltinan,Gordon Paul
Title: Marketing Management: Strategies and Programs