Kotler on Marketing by Philip Kotler
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Size ePub book: 1197 kb
Size Fb2 book: 1314 kb
State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term customers.
Reviews (7)
ISBN: 0684860384
Rating: 4.4/5
Votes: 931
Other Formats: mbr doc lrf azw
ISBN13: 978-0684860381
Publisher: Free Press (June 7, 1999)
Language: English
Subcategory: Marketing & Sales
Pages: 270

Author: Philip Kotler
Title: Kotler on Marketing
Title: Kotler on Marketing
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